As most people who know me could verify that the one aspect of affiliate marketing that really pisses me off (big, big time) is a lack of transparency on closed BBG. Last night and this morning there seemed to be an influx of blogs about the new promotion form DFDS Seaways, a very nice paid trip to Affiliate Summit in Boston. Hmm, I think lets have a looksie at this and what do I find, a brand bidder sitting on the DFDS and DFDS Seaways brand - fine think I, I’ll not waste my money pushing this program to any extent (as I hate to line anyone else’s pockets) and look at it again later / tomorrow. Anyhow, I’ve checked the program details at both Buy.at and TradeDoubler only to find there is no mention of a closed bidding group. I called TD to confirm that and was told - yes, there is a closed bidding group on the program. Transparency - where is it? Am I alone in my anger when these things happen and to be honest it’s not a once in blue moon occurrence it’s getting to be an every day thing.
New rule here, every time this happens I’ll let you all know about it.
